Compelling Copywriting 101 - 5 Tips To Improve Your Sales Letter Instantly

Businesses, for decades, have been trying develop surefire methods of driving sales. Some try to push advertising costs, while others lower retail prices or offer bonus products as packaged incentive. While these methods might work, it involves an exhaustive advertising revenue and a tedious amount of work. What most businesses tend to neglect is the formula to writing the perfect sales letter. A perfectly-crafted sales letter can dramatically increase sales almost instantly. To even begin writing the perfect letter, one has to understand what makes a good sales letter. Here are 5 tips to improve your sales letter instantly:

An attention-grabbing headline
Your reader is only interested in "What's in it for me?" and "Why should I invest my time reading on". You got to give them a reason to read on and the best way to do this, is to grab their attention with the headline. Let your reader know instantly what the letter is talking about. Forget about prose and stop trying to emulate ad copies. Go straight to the point and create a real impact. The truth is, your headline can make or break your sales letter.

Using the right words
Play on the emotions of your readers. Your choice of words should evoke a sense of desire. Is it not true that buyers purchase because some words paint a picture of their fantasy? However, you should play on the emotion morally and sensibly. Paint something real and achievable. Do not over-promise, always over-deliver.

Do not forsake the P.S.
People like to know the author/sender of a letter and they usually scroll down to the signature before reading on. Many may not know this but the P.S (Postscript) is the second or third most read element of a sales letter, after your letter's headline and/or lead paragraph. Therefore, it is always important to include a P.S. at the end of your letter. The P.S should highlight or re-state a point of significance to your readers, influencing them into taking action.

The power of a conversational tone
Make your reader feel like he/she is receiving some good advice from an old friend over beer and some bar snacks. If you can master the conversational tone, your sales letter is bound to keep your readers' interest intact till the last word. One of the ways to write in conversational tone is to always write in first person, almost like you're actually having a real conversation. One way to do this is to vocalise what you want to pen down, record it if you must!

Call for Action
Never assume that your reader knows what to do with your letter. Always conclude your letter with a call to action. Tell your reader what you want him/her to do. Is it to click on the BUY button? Is it to call a certain number to receive a free bonus? Tell your reader precisely what to do.

The above are 5 tips that will improve your sales letter almost instantly. Remember to always make sure you have an attention-grabbing headline, make sure your keywords are incorporated and nicely weaved into your headline. Using the right words is important. There are certain words that have been tested to put readers off and these are the words you should avoid at all costs. Write your letter like you're talking to a friend and always conclude with a call to action and at least one P.S. Keep these 5 points in mind and you're on your way to writing a perfect sales letter.